STV Sales Blog

Animal 999 - 8pm, Friday 13 April 2012 for eight weeks on STV

In a new, insightful eight-part series, Animal 999 goes behind the scenes of the Scottish Society for the Prevention of Cruelty to Animals (Scottish SPCA), to highlight the good work Scotland’s leading animal welfare charity carries out. The organisation opens its doors to allow an access all areas experience to the work of its inspectors and animal rescue officers, who work to protect thousands of domestic, farm and wild animals from harm and danger every year.

The series travels pan-Scotland, rescuing day old baby hedgehogs, and newly hatched blue tits to a pod of whales in danger of being stranded off the coast of Uist in the Outer Hebrides. It even visits a circus to check on the health of its horses and budgerigars, as well as the Royal Highland Show to make sure the livestock are not just “best in breed”, but “healthiest in breed”.

Episode 1 (13 April 2012, 8pm)
Glasgow (Senior Inspectors Nicki Scott and Billy Linton)
Case A - Holly the dog
A landlord reports a dog has been abandoned in his property, but when the inspectors turn up they discover the dog is being well looked after, but needs a new home. The search is on to find Holly a new owner, which may not be an easy task as Holly is 11 years old, and deemed a doggy OAP!

Edinburgh (Animal Rescue Officer Emma Phillips)
Case B - a deer hit by a car
A deer is struck by a car on the busy A90 and a concerned passer-by calls the Scottish SPCA. On arrival it is clear to the animal rescue officer that the spine of the deer has been damaged. How will the officer deal with this all too common problem?

Edinburgh (Animal Rescue Officer Connie O’Neill)
Case C- the duck family
A call comes in to report that a family of ducks has strayed onto land and found themselves stuck in a car park. It takes all the officer’s experience and expertise to catch them without the mother duck flying off and leaving her ducklings behind.

Elizabeth Partyka, Deputy Director of Channels at STV, said: “Animal 999 is an informative new series with exclusive access to the work of the Scottish SPCA. The programme highlights the excellent work they do and demonstrates that Scotland loves animals. However, it also shows that there are many animals that are unloved and neglected in this country, and without the work of the Scottish SPCA our animals would suffer.”

Animal 999 was produced by Scottish independent production company Demus Productions for STV.

The programme is sponsored by Barr Construction.

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Whether its chocolate eggs or audience reach….

At STV we know a thing or two about this - we reach 94% of Scottish adults across a month on-air and over 2.6 million unique browsers on stv.tv.

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The Euro 2012 kicks off on Friday 8th June and we cannot wait! STV will be be broadcasting an outstanding selection of matches including England first group game against France on the 11th June.

All games shown will be peak viewing reaching a massive audience, however if anyone does happen to miss a match STV can help with live streaming, our catch up service and sports editorial online and on mobile.

We have 4 airtime packages available to suit all budgets, suitably named;

• Van Persie Package- Entry Level
• Fabregas - Mid Range
• Ronaldo - Premium
• Rooney - England Games only (showing 2 of 3 of their qualifying games)

We will also have a digital package via STV’s online channels;

• Dedicated leaderboard & MPU campaign on STV/TV/Sport “Euro 2012”.
• Mini Banner on both STV Iphone Sport Mobile App and STV Mobile website
• Video on Demand Pre Roll online
• Euro 2012 video clips and match catch up on STV Player

Book early to avoid disappointment, For further information please contact;

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