STV Sales Blog

STV launches City Sites for Edinburgh and Glasgow

Today we are launching two brand new, dedicated websites for the cities of Edinburgh and Glasgow - http://www.stvglasgow.com and http://www.stvedinburgh.com.

Providing compelling, lively and up-to-date content, these city sites will cover what’s happening in Edinburgh and Glasgow right now, focusing on four key editorial areas:

• News: all the news and sport of the day, including breaking stories, in-depth reporting plus weather and travel updates.
• Going Out: lifestyle content including shopping, going out, culture and entertainment.
• Magazine: features, community participation and all the hot local issues.
• Find It: Trusted listings featuring a Business Directory and a comprehensive Events service.

As part of the STV Local platform, these sites will offer the opportunity to engage with content on a city-wide level but also for communities within the cities to connect on a more local level.

Visitors are promised immediate access to all of the essential info needed to experience the cities to the full and everything they have to offer.

STV Creative has produced two one-minute on-air commercials to launch the new websites, based on the concept, “Everything around you”, and are seen as a seamless 360 degree view of scenes from each area.  You can view the adverts by clicking on the links:  Glasgow and Edinburgh, and further information can be found below.  The Edinburgh advert features the Dean Gallery, the Meadows, Grange Cricket Club, South Queensferry and Oloroso.  The Glasgow advert features Govanhill Baths, Shawfield Race Track, Cowcaddens flats bowling green, and Great Western Road.

STV Local plans to launch additional sites in the coming months, including a city site for Aberdeen.

David Milne, Editor of STV Local, said: 

“The evolution of STV Local has led us to the creation of two city sites for Edinburgh and Glasgow, each aspiring to be ‘the voice of the city’. The sites are a natural extension of the Local network and are built around core values, including our passionate belief in community. Our hope is that our Edinburgh and Glasgow sites, with their compelling editorial and video content, will prove essential to those who live and work in these great cities.”

A little bit more info on STV Local

STV Local is a network of websites - online and on mobile - for communities, towns and cities across Scotland.  STV launched the initiative in 2011. The service is currently available to 46% of the Scottish population. 

STV Local sites launched to date include:

Aberdeen City
Buckie
Cumbernauld
Edinburgh
Fraserburgh
Lossiemouth
Rutherglen
Airdrie
Cambuslang
Deeside
Elgin
Glasgow
Motherwell
Stonehaven
Bellshill
Coatbridge
East Kilbride
Forres
Hamilton
Peterhead
Wishaw

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